Role

Production Assistance · On-Set Direction · Interview Direction · Video Editing · Motion Graphics · Post-Production

For WhatsMAD, I worked on a founder interview with Muuvment, taking the video from production through to final delivery. The goal was to tell the founder’s story in a way that felt personal and genuine, while clearly communicating the vision behind the company.

On set, I worked as a production assistant alongside the camera crew, helping plan and run the shoot and giving direction on shots: framing, angles and the moments to capture. I also helped guide the founder on camera, shaping the flow of questions and the pacing of answers so the conversation felt relaxed and natural.

In post-production, I edited the interview into a clear, engaging story, selecting the strongest moments and structuring them into a focused narrative. I designed and animated the motion graphics, including titles and lower thirds, and finished the video with colour and audio clean-up for a polished, consistent result.

This project shows my ability to own a video from the shoot to the final export, turning a real person’s story into compelling content that connects with the audience.